Adam Bridgland – Daily Essentials

Saturday 26th – Sunday 27th June – South Beach, Lowestoft

Located by the shore and dunes, Adam Bridgland’s typographic installation Daily Essentials responds to the beach location and plays on themes of identity and belonging, nostalgia, emotion and perceptions of shared occasions.

Adam’s work is influenced by a graphic and visual tradition that is quite specific to Britain.  Since graduating from the Royal College of Art in 2006, his use of a diverse range of materials and working methods pursues an incisive and witty exploration of distinctively British sentiments, externalising the underlying sense of loss and nostalgia that permeates our memories. Everyday, almost mundane subjects are treated with the importance and status of emblems; centred in each work and often encapsulated within related text or target-like circular borders that focus our gaze.

Adam Bridgland has exhibited widely in the UK, America, Europe and Asia. The British Museum, the V&A, UBS, Boeing Asia and Debbie Harry are just some of the collectors of Adam’s work. In July 2009 Adam was awarded his first major public art commission by Commissions East. He has since gone to complete a number of important projects, including work for YouTube, Warchild UK, Heal’s, Comme Des Garcons, Airnimal bikes, Cambridge United Football Club, Ace Hotel, Soho House, SmartLIFE, Jacuzzi and Eastern Pavilions.