PleasureInc.

Founded in 2021 by Norwich-based brothers Jonny Silver (guitar/vox) and Kenny Pleasures (drums/vox), PleasureInc. have consistently gone out of their way to make music you can’t quite put your finger on. You’ll find them at the point where British indie sleaze collides with American hip hop, sweeping up the offshoot shards of punk, funk and dance music, and injecting it all with a spirit born from skateboarding and 90s wrestling.

Rebellious, playful and energetic; their output feels akin to Beastie Boys, Gorillaz and Tyler, The Creator. Call it sleaze-pop. Call it crunch-core. Call it sh*t-that-make-ya-mumma-cry. Do not put your finger on it.

Recruiting the deadly tag-team of the Babyface Killa (keys/percussion) and Chilli Dawg (bass/guitar) into the gang, the band have made a habit of selling out shows across the UK and Europe, packing venues in London, Brighton, Manchester, Paris, Amsterdam and the fine Norwich City. Recent highlights include festival appearances at Left of the Dial, The Great Escape and Down the Rabbit Hole; a full UK/EU tour supporting Friday Pilots Club; love from BBC Radio 1’s Future Artists, 6Music New Music Fix and playlisting on Radio X’s Xposure with John Kennedy.

Last seen in a jacked up Citroen Berlingo headed straight for the North Sea, rumours are that PleasureInc. have begun preparations for their debut album deep beneath the surface. Last received communications simply read: GIVE YOURSELF TO PINC. LEISURE.

“These guys are just great…nods in their musical DNA to Blur and Beastie Boys…so many influences you can hear throughout their music – hip-hop, psych, pop – and it’s all sandwiched together..it’s quite infectious the energy they give off. I love when artists aren’t afraid to use blueprints from the past, take it apart, piece it all back together to make their own individual sound. And that’s what PleasureInc. do so well.”

Radio 1’s Future Artists

“Very exciting, entertaining and unpredictable!”

John Kennedy, Radio X

Selected as part of our New Dawn emerging talent programme.